Most security camera installers lose leads before they even know the lead existed. STR Tech CCTV was no different -- until they had a site live in under 48 hours.
This is a short case study on how we built a lead-gen site for STR Tech CCTV, a residential and commercial CCTV installation company. The goal was simple: get a professional, fast-loading site in front of potential customers so calls and form fills would replace word-of-mouth as the primary pipeline. Here is what we did, how fast we did it, and what it cost.
"A site that does not generate leads is not a site -- it is a digital business card nobody asked for. STR Tech needed a machine, not a brochure."
Who STR Tech CCTV Is
STR Tech CCTV is a security camera installation company serving residential and commercial clients. They handle everything from single-camera doorbell installs to multi-camera commercial surveillance systems. Before coming to Forge, their online presence was thin -- a Facebook page, a few Google reviews, and no dedicated website to capture search traffic or convert visitors into booked appointments.
Their referral pipeline was solid. But referrals have a ceiling. When someone in Calhoun or Rome searches "CCTV installation near me" at 10 p.m. after a break-in down the street, they are not scrolling Facebook. They are clicking the first credible result they see. STR Tech was invisible to that buyer.
That was the problem we were hired to solve.
What We Built and Why
We did not build them a custom web app. We did not propose a $6,000 WordPress build with a six-week timeline. We built them a focused lead-gen site -- the kind that exists for one reason: turn a stranger into a phone call or a form fill.
The site structure was tight and deliberate:
- A hero section with a clear service statement and a primary CTA ("Get a Free Quote")
- A services section covering residential cameras, commercial surveillance, and system monitoring
- A trust section with real customer reviews and service area callouts
- A contact form wired to their phone and email so no lead falls into a void
- Fast-loading, mobile-first layout because most of their buyers are on phones
- Local SEO structure targeting city + service keyword combinations
Every section has one job. The hero gets you to keep reading. The services section answers "do they do what I need." The trust section handles objections. The contact section closes.
This is the same framework we use across every Forge Sites build. It is not revolutionary. It is disciplined. And discipline is what most small business sites lack.
The 48-Hour Build
We took the call with STR Tech on a Monday. By Wednesday morning, the site was live. That is not a marketing claim -- that is the actual timeline.
Here is how the 48-hour window breaks down:
- Intake call (30 minutes): We collected their service list, service area, logo, any photos, and asked what a perfect lead looks like for them. Most of this call is us listening.
- Copy and structure (same day): We wrote the page copy in-house. No waiting on the client to write their own "about" section. We write it, they approve or request tweaks.
- Build and QA (Day 2 morning): We put the site together, tested on mobile and desktop, checked form delivery, and verified load speed.
- Launch (Day 2 afternoon): DNS pointed, SSL live, site published.
The client's only job was to show up for the intake call and approve the copy. That is it. We handled domain setup, hosting, form routing, and delivery.
For a business operator who is already running jobs, managing a crew, and answering his own phone, this matters. Every day without a site is a day someone is choosing a competitor who has one.
What the Site Is Built to Do
A lead-gen site that looks good but does not rank is a wasted investment. We structured the STR Tech site with local search intent in mind from the first line of copy.
Security camera buyers search with high intent. "CCTV installation Calhoun GA," "security camera install near me," "commercial surveillance system installer" -- these are not curiosity searches. Someone typing those queries has already decided they want cameras. They just need to pick someone to install them. The site's job is to be in front of that buyer and make the decision easy.
We targeted the geographic service area with named cities in the copy and meta structure. We used schema markup so Google can read the business type, service area, and contact information without guessing. We kept the page weight low so it loads fast on LTE -- because a slow site loses the click before the user ever reads a word.
Local SEO is not magic. It is structure, relevance, and consistency. We build that in from day one rather than bolting it on later.
What It Costs and What Comes Next
Forge Sites runs at $100 per month. That includes hosting, SSL, ongoing support, and the build itself amortized into the subscription. There is no large upfront invoice, no surprise renewal fees, no separate hosting bill from a platform the client never wanted to manage.
For STR Tech, the math is straightforward. One booked job from a site lead covers several months of the subscription. A single commercial surveillance install can run $1,500 to $5,000 depending on scope. The site does not need to be a miracle. It just needs to convert one or two inquiries a month that would have otherwise gone to a competitor with a better web presence.
The next phase for STR Tech -- and for most of our Forge Sites clients who are ready to scale -- is pairing the lead-gen site with an AI voice agent. Right now, when the site generates a call at 7 p.m. or on a Saturday, that call may go unanswered. A Forge Voice agent answers that call, qualifies the lead, and either books an appointment or captures the contact so the owner can follow up first thing in the morning. The site gets the lead in the door. The voice agent closes the loop.
That combination -- a fast lead-gen site feeding an AI receptionist -- is the Forge stack. It is what we are building toward with every client we take on.
What This Means for Other Service Businesses
STR Tech is a security camera installer. But this case study applies to any trade or service business that is running on referrals and word-of-mouth with no web presence capturing search intent.
HVAC companies, plumbers, electricians, roofers, cleaning services, pest control operators -- every one of them has potential customers running Google searches right now that they are invisible to. The fix is not complicated. It is a focused site, built fast, with the right local structure, at a price point that makes sense for a small business.
We built STR Tech's site in 48 hours for $100 a month. We can do the same for you. If you are in Calhoun, Rome, Dalton, Cartersville, or anywhere else in North Georgia and you are still running your business on referrals with no site converting search traffic -- that is a solvable problem. It does not take six weeks. It does not take a five-figure budget.
It takes 48 hours and a 30-minute intake call.
If you are ready to stop being invisible to high-intent buyers, see what a Forge Sites build looks like for your business or reach out directly at forgedev.studio/contact. We will have a site live before the week is out.