Hear the general-contractor agent live. Call the Forge Voice demo line: +1 (234) 235-2314
Forge Voice / General Contracting Vertical

The AI receptionist that qualifies $40k remodels while you are on the jobsite.

A done-for-you multilingual voice agent built specifically for general contractors and remodelers. It answers every call in English, Spanish, and 30+ other languages (French, Portuguese, Mandarin, Vietnamese, Tagalog, Arabic, and more), captures project scope, square footage, budget range, timeline, and decision-maker, gates tire-kickers at your minimum project floor, books on-site estimates against your sales calendar, and writes the opportunity straight into BuilderTrend, CoConstruct, JobTread, or Acculynx. You stop missing the Wednesday-afternoon kitchen-remodel inquiry. You stop losing the homeowner who called in their own language to the first contractor who picked up. You stop burning estimator miles on under-budget leads.

Call the Live Demo Claim a Launch Slot
Budget-gate qualified leads
Sub-second pickup
BuilderTrend / CoConstruct / JobTread
Bilingual homeowner intake
Why GC Shops Lose Money on the Phone

Every missed call is a $40k remodel that called the next guy.

The typical GC and remodeler loses 33-47% of its inbound leads to voicemail during jobsite hours. The homeowner who just watched three HGTV episodes about kitchen remodels will not leave a voicemail. They scroll to the next contractor. Your assistant is handling a change order, your lead carpenter is framing, and nobody is on the office line. Every ring that rolls over is a pipeline leak with three digits in it.

Typical Missed Rate
38%
Of inbound remodel inquiries roll to voicemail during active jobsite hours at mid-market GC shops.
Voicemail Callback Rate
18%
Of remodel prospects who leave a voicemail actually pick up when you call back. The other 82% already signed with someone else.
Spanish-Speaking Share
1 in 4
Owner-occupied remodel inquiries in major metros come from a Spanish-speaking primary decision-maker.
Avg Remodel Ticket
$47,850
Mid-market kitchen remodel. One missed qualified lead per month pays for Forge Voice for the year, twice.
GC Call Scenarios We Handle Today

Built for the calls your sales lead wishes they could answer.

Every general contracting shop has the same call patterns. Most phone systems butcher the first contact. The Forge Voice GC agent runs the qualifying conversation like your best estimator on their sharpest day.

SCENARIO 01

Kitchen Remodels

Homeowner calls after a Houzz binge. Agent captures kitchen square footage, current layout constraints, desired scope (cabinets, counters, appliances, flooring, island, wall removal), budget range, timeline, and design preference. Books the in-home measurement with your estimator and triggers a spec PDF before the visit.

SCENARIO 02

Bathroom Remodels

Homeowner calls about a primary bath refresh. Agent qualifies primary versus secondary bath, tub-to-shower conversion interest, tile scope, vanity scope, any structural changes, budget, and timeline. Separates the sub-$20k lead from the $40-60k renovation and routes accordingly.

SCENARIO 03

Additions

Homeowner calls about a bump-out, second-story addition, or garage conversion. Agent captures structural scope, intended use, permit awareness, HOA constraints, and budget. Routes to the project-manager tier of your team, not the service estimator. Higher-ticket leads get higher-ticket handling from call one.

SCENARIO 04

Commercial Tenant Improvements

Property manager or business owner calls about a build-out. Agent captures space square footage, use type, build-out scope, landlord approval status, budget tier, and occupancy timeline. Commercial intake flow, different qualification tree, routes to your commercial project manager.

SCENARIO 05

New Construction Inquiries

Prospective homeowner calls about custom home build. Agent qualifies land status (owned, in contract, looking), target square footage, architect status, budget tier, financing status, and timeline. New-construction leads get stage-gated and routed to your custom-build principal, not the remodel queue.

SCENARIO 06

Multi-Trade Sub-Routing

Caller describes a project that touches three trades (kitchen plus bath plus flooring plus electric). Agent captures all scope, flags for the right project-manager track, and ensures the on-site estimate has the correct sub-allocation noted for the walkthrough.

Launch Path

From kickoff to live pipeline in seven days.

A structured launch program, not a self-serve signup. Tuned specifically for the GC sales conversation.

DAY 1

Sales Discovery

Ninety-minute working call with you and your sales lead. We map lead types, minimum project floor, qualification tree, sub-routing rules, service-area ZIPs, and CRM pipeline stages.

DAY 3

Build & Integrate

We wire BuilderTrend, CoConstruct, JobTread, or Acculynx, build the bilingual qualification knowledge base, load your project-type playbooks, and produce the custom brand voice.

DAY 7

Go Live

You approve the staging calls, we port or forward the line, and the agent starts qualifying opportunities the moment you say go.

DAY 30

Tuned & Reviewed

Thirty days of active tuning by your launch engineer plus a written optimization scorecard. By day 30 the agent qualifies opportunities the way your senior estimator would.

What Is Included

A complete, done-for-you GC lead qualification program.

You do not buy a tool. You get a ready-to-run bilingual lead-qualification system tuned to high-ticket remodel sales flow, wired to your construction CRM, and actively optimized by the Forge team.

01 / DISCOVERY

Sales Workflow Mapping

We sit with you and your sales lead, document every lead type, minimum project threshold, qualification tree, sub-routing logic, service-area ZIPs, and exactly how opportunities move from phone to signed contract.

02 / VOICE

Custom Brand Voice (EN + ES + 28 more)

A single bilingual voice that matches your brand. Warm, consultative, confident. Same voice greets the English homeowner and the Spanish-speaking primary decision-maker. Brand consistency never breaks.

03 / KNOWLEDGE

GC Knowledge Base

Project-type pricing ranges, minimum project floor, service-area ZIP list, HOA and jurisdiction knowledge, financing options, typical timeline expectations, and objection responses. Bilingual.

04 / CRM

Construction CRM Integration

BuilderTrend, CoConstruct, JobTread, Acculynx, Jobber, or a custom sales webhook. Opportunities write back at the right pipeline stage with scope, budget, timeline, and transcript attached.

05 / DASHBOARD

Live Command Center

Your Forge dashboard. Real-time calls, bilingual transcripts, lead-quality queue, budget distribution, Spanish-speaking share, and estimate-booking attribution. Team seats for owner, sales lead, and estimators.

06 / TUNING

30 Days of Active Tuning

Your launch engineer listens to calls daily, adjusts qualification thresholds, retrains on edge cases. By day 30 the agent qualifies leads the way your best estimator would.

07 / BUDGET GATE

Minimum Project Floor

Tire-kickers do not drain estimator miles. Under-budget callers get a respectful explanation, an optional partner referral, and a nurture-tag in your CRM so you track demand pressure.

08 / CALENDAR

On-Site Estimate Booking

Agent reads your sales calendar, applies geographic and time-of-week rules, books the on-site measurement, sends bilingual confirmation, and pushes a prep checklist to your estimator.

09 / REVIEW

Monthly Optimization

Thirty-minute working call with your Forge strategist. We review what converted, what stalled, and what to tune next. Written scorecard, prioritized action list.

GC Plans

Priced for shops that refuse to miss another qualified remodel.

Simple monthly retainer. Usage passthrough at a flat rate, no per-call surprises.

Core
$497/mo
For the owner-operator GC ready to stop missing midday remodel inquiries.
  • 2,000 included minutes / mo
  • English + Spanish fluency
  • One CRM integration
  • Standard brand voice
  • Minimum project floor gate
  • Email lead brief after every call
  • Live dashboard, one seat
Start with Core
Scale
$1,997/mo
For multi-location or design-build firms that need a real intake team without hiring one.
  • 12,000 included minutes / mo
  • Outbound follow-up included
  • Multi-location routing
  • Commercial TI intake flow
  • Priority human escalation tier
  • Live dashboard, unlimited seats
  • Dedicated strategist, weekly review
Talk to Scale
Minutes are shared across inbound and outbound. Overage runs at a flat per-minute rate you see before it bills. No long lock-ins beyond the initial term.
30
Day Outcome
Guarantee

If the agent does not recover at least 15 booked on-site estimates in month one, month two is on us.

Not a refund gimmick. An outcome commitment. We track every recovered missed call, every qualified lead, every booked on-site estimate in your dashboard. If the agent does not hit the recovery threshold we agree on during discovery, the next month of retainer is waived while we keep tuning.

We only take on GC and remodeler clients we believe we can win for. If discovery shows it is not a fit, we will tell you before you sign.

Available on Pro & Scale plans. Benchmarks set during discovery from your baseline call volume.
Forge Voice Partner Program

Refer a GC shop. Get paid every month they stay.

Design-build coaches, construction CRM integrators, architectural partners, and supply house reps. Send us GC and remodeler clients and we split the profit with you fifty-fifty for the lifetime of the account. No cap, no sunset, no quarterly reset. You bring the trust, we run the product, both sides win.

Revenue Share
50%
Of net profit on every referred GC account. Every month, for as long as the customer stays.
Attribution Window
90d
First-party cookie plus fingerprint fallback. A click today still pays out on a sale three months from now.
Example Monthly
$248
Per active Pro-tier account you refer. Ten shops equals $2,480 recurring.

Applications reviewed within 48 hours. We approve partners we believe can win. Once approved, you get a unique referral link, the full asset vault, and a Slack channel with our team.

Apply to the Program
Questions GC Owners Ask Most

Frequently asked, honestly answered.

Does it integrate with BuilderTrend, CoConstruct, JobTread, or Acculynx?

Yes. We wire the agent directly into BuilderTrend, CoConstruct, JobTread, Acculynx, Jobber, or a custom sales webhook. Each qualified lead lands in the right pipeline stage with scope, budget range, timeline, decision-maker name, and the full bilingual transcript attached. Your sales lead opens the opportunity already briefed.

How does the lead-quality gate work on minimum budget?

You set a minimum project-budget floor during discovery. Callers under that floor are not rejected rudely. They get a plain-language explanation of your typical starting price, an offer to refer to a partner who handles smaller jobs, and the option to continue if they still want to proceed. You stop driving 45 minutes to a sub-$10k estimate that was never going to close.

How does the agent handle unqualified tire-kickers?

The qualifying tree pulls scope, budget range, timeline urgency, decision-maker status, and whether the caller has talked to other contractors. Vague answers, unclear decision authority, or timelines beyond 18 months without a trigger event get flagged as nurture leads rather than on-site estimate bookings. Sales time stays focused on ready buyers.

Can it handle Spanish-speaking homeowners for remodel inquiries?

Yes. The agent answers Spanish-speaking homeowners on the first word, runs the same qualifying tree in Spanish, captures the same scope and budget data, and books the on-site estimate with bilingual confirmation by SMS and email. The on-site consultation is flagged as Spanish-preferred so you send a bilingual estimator or translated spec packet.

Can the agent route calls to the right trade or project manager?

Yes. During discovery we map your internal sub-routing. Kitchen and bath requests route to one PM, additions and new builds to another, commercial tenant improvements to a third. Existing clients with active jobs always route back to their assigned PM. The agent never drops a repeat client into the cold-lead queue.

Does it book on-site measurement and estimate visits against a live calendar?

Yes. The agent reads your sales calendar, your in-home consultation slots, and any geographic rules you set (for example, only Tuesdays and Thursdays on the north side of the metro). It books the visit, sends confirmation in the caller's preferred language, and adds a prep checklist for the estimator.

How long does it take to go live for a general contracting company?

Most GC shops are live on a forwarded number within 5 to 7 business days. We ingest your service menu, minimum project threshold, sales calendar, sub-routing logic, and CRM, you review sample calls, then we port the line. Expedited 72-hour fast-track available for shops entering remodel-busy season.

More From Forge

See the rest of the Forge stack.

Forge Voice is one product in a suite built for service businesses that want to stop losing revenue to operational drag.

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The text-side twin to Forge Voice. Same intake, over SMS and website chat.

Forge Vault

Client Document Vault

Secure client portal for contracts, permits, drawings, change orders, and warranty docs.

Forge Voice

General Voice Page

The full Forge Voice product in 30+ languages. Any service vertical.

Forge Desk

Back-Office Automation

Invoicing, change-order tracking, and review collection for GC operators.

Stop losing the $40k remodel call.

Call the Forge Voice demo right now. Talk to the GC agent. Ask it about a kitchen remodel in Spanish and watch it capture scope, budget, and timeline before it books an estimate. When you are ready, claim your launch slot.

Call +1 (234) 235-2314 Claim a Launch Slot